Tuesday, March 25, 2008

Suet Pudding? --How times have changed!

This is a book from 1940. "School Friends". Nice front cover, don't you think?









BUT!!

This is the back cover...















This is the wording on the back cover:

Here's the recipe for healthy appetites_ ATORA pudding two or three times a week. How they'll love that delicious melting c__? that ATORA beef suet makes and how good it is for kiddies who won't eat fat in the ordinary way. Every single shred of ATORA is honest nourishment, There's no waste, no fear of failure With ATORA," etc., etc.

Makes you wonder how many of those adults who were kids back then have blocked arteries, due to the "healthy " pudding they ate 2 or 3 times a week? The power of advertising!

The book was published in London and the company was in Manchester.

2 comments:

Karla said...

What? You mean fat isn't really nourishing??

That is a riot! Thanks for sharing it!

Kathy said...

LOVE the book!